Calm Tech Institute
The architecture of digital and product mindfulness
Building a More Human-Centered Digital Future
Calm Technology Institute champions a human-centered approach to technology with a mission to enable “Smarter Humans, Not Devices.” Calm Technology Institute partnered with ArtEcology on a comprehensive brand, website, and operational design project to launch Calm Tech Certified™. Additionally, the team supported the launch of Calm Tech Institute Kyoto a dedicated hub for advancing the principles of Calm Technology with a distinct focus on Japanese culture and design.
A Movement to Measure Technology by its Human Impact
ArtEcology led the development of Calm Tech Certified™, crafting a recognizable certificate and seal for verified products, complete with usage guidelines to ensure consistency and brand alignment across platforms. The implementation of sophisticated CRM systems and project management tools mirrors the way natural systems create feedback loops for adaptation and growth, supporting Calm Technology’s expanding network.
Crafting a Language for Mindful Tech
ArtEcology established a cohesive brand identity, from core brand colors, fonts, and iconography to visual assets and pitch deck templates that enhanced Calm Technology’s communications. A light website update reflected this refreshed identity, integrating the new brand palette and typography to elevate the site’s visual appeal and functionality. With Calm Tech Certified™ launched, Calm Technology Institute has a scalable, branded foundation to advance its mission of creating technology standards that benefit end-users and reduce cognitive overload in an increasingly complex digital world.
In an era where digital overwhelm threatens our collective ability to think deeply and connect meaningfully, Calm Technology Institute stands as a beacon of hope for a more mindful technological future.
Supporting a digital world that enhances—rather than exhausts—our essential humanity
FAQs
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2023 - 2024
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General advisory, marketing strategy, design, business development, partnerships
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Website design, development of Calm Tech Standards, Calm Tech Certified label and certificate, CRM management, partnerships support